Inspired by the faith and spirituality of believing in something. Religion and faith in our culture has been interwoven into our daily lives from a young age to serve as a foundation of strength in coping with life’s struggles and as a part of our identity.

This campaign represents life, death, love, and an intimate relationship with one’s conception of a universal being.

Taking inspiration from the gothic architecture in quito, contrasting colors, and geometrical shapes of cathedrals, “la fe” captures the beauty of indigenous women experiencing traditional daily events in high fashion.